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Created on Monday, October 15, 2007
2/27/2009
Why are wineries so friendly with each other?
Posted By: JT Valdez
at 4:10 PM
I was recently talking to some guests about wine (hard to believe, right?), when two women from other wineries popped in to the tasting room to say hi.  They had just finished taking their Certified Wine Educator exam and were out celebrating.  This, seemingly insignificant event intrigued my guests and led to a discussion about how/why wineries cooperate with each other.  What makes a winery comfortable sending a customer to visit another winery (i.e. competitor)? I mean how many Budweiser commercials do you see that encourage people to drink Coors? Not many, right?  So why is there a difference with wine, and where does it come from?
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Last Updated on Friday, February 27, 2009 4:14 PM

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